Universal Weekly, July 13, 1935:
“A palm to Charles A. Smakwitz, Warner’s Strand, Albany, N. Y., for a real smash front on ‘The Bride of Frankenstein.’ He certainly put EVERYTHING in it!
“Cut-out heads of the monster from the twenty-four sheet dominated each end of the marquee. Eyes, mouth and chin were slit and backed with green gelatine and flasher lights mounted behind producing a very weird and eye-stopping display. A cut-out of the other twenty-four sheet was used over the main entrance doors.”
“The emergency first aid cabinet and the operating table with dummy bride were also part of the arresting display.”
“In addition to a wide distribution of heralds and letters to doctors and medical students, Smakwitz circulated ten thousand ‘warning’ cards, reading Beware, He’s Loose! The Monster Demands a Mate! Lookout for Karloff! Ten-thousand cards played up the not-for-kids angle.”
Since 1997 theatre historian, Cezar Del Valle, has conducted a popular series of theatre talks and walks, available for historical societies, libraries, senior centers, etc.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.