Excerpts from Exhibitors Trade Review, February 25, 1922:
“A neighborhood theatre with a metropolitan, cosmopolitan and suburban patronage. That is the paradox named ‘Sheridan Theatre,’ temple of the cinema art, located, Greenwich Village; manager, Edwin T. Emery.
“This youthful venture at Twelfth Street and Seventh Avenue, New York City, is one of the most spacious as well as one of the most beautiful of the picture palaces of the East.
“It is unique; it is commercial; it is progressive.”
“Because of the legends of Greenwich Village, its qualities as an art followers’ rendezvous and through the exploitation talents of Emery, all classes of people are attracted to the Sheridan Theatre.
“Therefore the Sheridan’s Sunday audiences embrace the commuter from Morristown, New Jersey, the Bronxvillan, the Harlemite and the downtowner; the artist, the collector, the fancier,in his limousine, the folk of the stage, idle on the Sabbath, and the worker from lower New York.
“One of the innovations instituted by Emery is the ‘ reserved seat for performances a week in advance.’ It is possible to reserve a particular seat for a special day a week ahead.”
Cezar Del Valle is available for theatre walks and talks in 2013.