Paris Theatre, 4 W. 58th St., New York, NY 10019

Paris Theatre

Excerpts from the Architectural Forum, January 1949:

“Manhattan’s first new postwar motion picture house is, besides an excellent design, an uncharted venue in real estate and movie merchandising.”

“Sponsored by the French Pathe syndicate in an effort to up its U.S. take (now lower than in South America’s pint size Columbia), the cinema restricts its fare to special films, caters to an uptown audience of the cultivated and well-heeled.”

tumblr_lnptzgmm7w1qg5w2e“Fifth Avenue Association, fearful of garish Broadway lights, dictated modest sign front.”

wallpaper“Steinberg mural wallpaper showing scenes of Paris adds interest to simple room.”

auditorium“Series of curves provides top visual and acoustical performance. Upholstered seats are spaced 35-40 in. between rows.”

Paris Theatre

Photograph, Paris Theatre June 8, 2011,  copyright Betty Sword, all rights reserved.

Architectural Forum article part of the Theatre Talks Collection

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the year by the Theatre Historical Society.

He is available for theatre talks in 2013-2014.

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