Exhibitor’s Trade Review, April 29, 1922:
“K.C. Manny, manager of the Meralta Theatre, a Los Angeles suburban house, put Goldwyn’s Watch Your Step over by means of two unique exploitation stunts at very little costs.
“Obtaining an old steam automobile with a high-speed record, he place it in the lobby. Running a wire from an ordinary electric socket to a buzzer placed under the hood of the machine, he obtained the suggestion , which was further heightened by a mounted six-sheet hung directly over the automobile, and a row of stills stretched from stern to stern of the ‘old boat.’
“Taking advantage of the possibilities of the title, Mr. Manny had a stencil made, reading
‘Watch Your Step’
and lettered the sidewalks within a radius of half a dozen blocks of the theatre, in addition to stencilling the title on the automobile. Three-sheets, one-sheets and color enlargements, obtained from the exchange, added color to the lobby display.
“A ten-dollar bill more than met the cost of both stunts.”
Above photograph is from Exhibitor’s Trade Review, May 27, 1922
He is available for theatre talks and walks in 2014-15, historical societies, libraries, senior centers, etc.