Midnight Horror Show at the Loew’s Theatre, Richmond, VA

Showmen’s Trade Review, October 22, 1949:

Loews 2“If you’re going to put on a midnight horror show, reasoned Manager George Peters of Loew’s Theatre, Richmond, Va., then go out and ballyhoo it. And he did.

“He obtained five new Studebaker convertibles and paraded them around the downtown section the afternoon before the show. The first was driven by a blindfolded driver, the second contained the Monster and the others were filled with beautiful girls. Needless to say, the show was a sellout.

“Two of the convertibles are shown above. Snazzy, eh?”


Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc.



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