Exhibitor’s Herald, February 5, 1921:
“An innovational première was given Universal’s ‘Outside the Law’ on Sunday, January 16, when four legitimate New York theatres gave special matinée and evening performances, projectors, screens and fronts being installed the previous night after the close of the stage plays in engagement, which are not presented on Sunday.”
“Early morning view of the Astor theatre, showing graphically the effect obtained by use of prison wall masking, a type of lobby decoration which will doubtless be used nationally in behalf of the picture.”
“Frequent applause and capacity attendance are reported as characterizing the Sunday showings and subsequent screenings at the Broadway theatre, where a week’s engagement followed.”
Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc
Now selling “vintage” on Etsy.