Paramount’s “All-Talking” Coney Island Ballyhoo

Exhibitors Herald-World, September 27, 1930:


Motion Picture Projectionist, August 1930:
“What is probably the first talking sign of its kind ever erected has been installed on the Coney Island boardwalk by the Brooklyn Paramount.

“It measures 180 feet in length by 28 feet in height and stands 75 feet from the ground. The sign will be in operation for several hours every afternoon and evening during the summer season.

“Loud speakers are used with announcers and will be supervised from a house in the rear, Announcements can be heard for a half mile and the sign can be seen for at least three-quarters of a mile.”

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy


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