Motion Picture Herald, June 10, 1933:
“Harry W. Cull, formerly connected here in America at the Audubon Theatre, but now knocking showmanship for a loop at the Empire Theatre in London, England, utilized a number of important angles to sell a week ‘Laugh Parade,’ in which he offered a Mickey Mouse cartoon, Laurel and Hardy Comedy and the film ‘What, No Beer?’
“A regiment of sandwich men (see photo) plugged the picture; a truck ballyhoo was effective; a daily premium was given through a newspaper tie-up in which the ‘happiest face’ snapped daily by a newspaper photographer was rewarded, and a nationally advertised candy contributed 10,000 samples. Great job selling.”
Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc
Now selling “vintage” on Etsy