Film Bulletin, February 21, 1955:
“RKO showmen, who have been promoting ‘Underwater’ in a great big way during recent weeks, really gave the Superscopic a smash ballyhoo by erecting the largest movie sign to light up Broadway in the past 10 years, covering two corner walls of the building housing the Mayfair Theatre.
“A 50-foot figure of Jane Russell is mounted on a colored background of ocean, 85 feet wide by 81 feet high. The famous form is hand-painted on lucite with dramatic lighting directed from behind.
“Construction of the mammoth spectacular received extensive press breaks and coverage by TV and radio.
“A striking comparison in size can be made as workman puts the finishing touches on La Russell’s lips.”
Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.