Exhibitor’s Herald, March 26, 1921:
“A. Strauss, manager of the Colonial theatre, went to great expense in preparing his lobby display. Robert Hamilton, house artist, painted the giant cutouts which dominate the front. The small illustration showing the theatre from a distance, discloses most advantageously the effect gained.”
“The lower illustration reveals the care exercised to give the lobby proper the ‘slum atmosphere advisable for use in advertising the picture.”
“It is stated that as a result of the exploitation instituted some 35,000 people attended the theatre during the week of its engagement. and this despite a simultaneous showing at a theatre not many blocks away.”
Since 1997 theatre historian, Cezar Del Valle, has conducted a popular series of theatre talks and walks, available for historical societies, libraries, senior centers, etc.
Walks also available at Local Expeditions
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.