Idle Men Attend the Movies at the Isis

ISis

Isis Theatre, 124 W. Reno Avenue, Oklahoma City

Dorothea Lange June 1937
United States Farm Security Administration

Original Description:
“Idle men attend the morning movies. There are three such movies in one block”

guns

Desert Guns

The Singing Vagabond

The above photo appears on numerous websites without proper credit to Dorothea Lange

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Palace Theatre, 133-135 Essex Street, New York

palace

Photo:  P. L. Sperr, March 13, 1932

Opened by Charles Steiner, in 1914, the Palace replaced an earlier theatre on the site.

The Evening Telegram, January 18, 1908:
“Plans have also been filed… for remodeling the stable at No. 333 Essex street for occupancy as a moving picture exhibition, the change to be made for Markowitz & Elliot. L. C. Maurer and Steiner & Weiss are the architects.”

The Evening Post, September 1, 1908:
“Plans have been filed for remodeling the moving picture amusement show at 133 Essex street into a concert hall with a stage. The change of occupancy being made for  Steiner & Weiss, lessees, and D. Felix Towns, as owner.”

Beyond the Screen: Institutions, Networks, and Publics of Early Cinema, 2016
“A pivotal figure in this M & S circuit was Charles Steiner, who had started out in 1908 around the corner from Golden Rule Hall. In 1914, his old Essex Street nickelodeon gave way to the brand-new Palace Theatre (133-135) Essex) which seated six hundred.”

Despite what appears to be posters in the above photo, the marquee advertises  Loyal Furniture (“Shop Here!”).

In 1959, the building became the first Kosher-Chinese restaurant in New York, Bernstein-on-Essex Street, “where kashrut is king and quality reigns.”

essexkosher

New York World Telegram and Sun, April 22, 1966

 

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

Taft Theatre, 37-11 Main Street, Flushing, NY

taft_pe_pe_pe

Photograph: Percy Loomis Sperr, 1935

The Film Daily, January 18, 1932:
“The Taft, formerly the Flushing, has reopened under the management of the Kesena Amusement Corp.”

Excerpts from the Queens Chronicle, August 24, 2006:
“Following the death of William Howard Taft in 1930, the Kissena Amusement Corporation opened a movie theater in downtown Flushing to honor the memory of the 27th President of the United States.”

“Entrepreneurs David Rosenzweig and Micheal Kay were president and vice president of the Kissena Amusement Corporation. The movie theater managed on a day to day basis by Edward Sachs.”

“Following World War II, the Taft Theater was squeezed out by its competition, the RKO Keith’s and the Prospect Theaters, and was the first Flushing theater to close its doors. The site was quickly taken over by the W. T. Grant Department Store.”

 

ladies

On the marquee:

No More Ladies

Now or Never

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

 

New Glades, Moor Haven, Florida

new glades

New Glades, Moore Haven, Florida, January 1939, Marion Post Walcott photographer
United States Farm Security Administration

Boxoffice, May 29, 1937:
“Moore Haven–Mrs. Mary K. Davis of the new Glades Theatre which opened here this month has received numerous compliments on the splendid sound equipment of her theatre.”

saint

Pennies from Heaven

The Saint in New York

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Aurora Borealis Lights Up Times Square

Universal Weekly, October 14, 1933:

iceberg_pe

“Broadway ablaze! This mammoth electric sign covers the entire house-front of the Criterion Theatre. The letters S-O-S in the title flash on alternately. An Aurora Borealis effect is secured with irradiating  lights, and an airplane with practical propeller whirring  near the giant iceberg adds to the effect.

S-O-S Iceberg

Criterion Theatre

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

The Mummy Comes to Life in Paterson

Universal Weekly, March 25, 1933:

mummy_pe1_pe

“Edward Helwig, who manages the Rivoli Theatre in Paterson, N. J., believes in plenty of showmanship ballyhoo. This is clearly evidenced by his fine exploitation for ‘The Mummy.’

“Two giant cut-out heads of Karloff were used on top of the marquee with the star’s name and picture title in large cut-out letters. Under the marquee the front was decorated with cut-outs and flash shadow boxes.

“An amplifier was hooked up in the lobby with connection to the projection booth and the punch dialogue of the picture was carried to the street. The horn was concealed and the volume turned down so as to stir the curiosity of passerby.

“The local Rosicrucian Society was contracted and  letter of endorsement from the leader published in the newspaper.”

The Mummy

Rivoli Theatre

 

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Rundown to First Run on 3rd Ave.

Motion Picture Herald, June 7, 1952:

“In remodeling a 600-seat theatre on New York’s bustling but dingy Third Avenue, which is roofed by Manhattan’s only remaining elevated railroad, Walter Reade Theatres has used a highly selective method to give the property a brighter, ‘modern’ aspect and to improve traffic conditions on a modest budget.”

arcadia

The “antiquated” Arcadia at 933 Third Avenue

ticket

“Conventional box-office before remodeling.”

ticket booth

“Ticket counter in the new lobby.”

baronnet

“Front of the Baronet theatre…after modernization. The window on the left was formerly that of a candy store, now the foyer.”

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.