The World’s Greatest Plays Atlantic City

Exhibitor’s Herald, March 26, 1921:

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“A. Strauss, manager of the Colonial theatre, went to great expense in preparing his lobby display. Robert Hamilton, house artist, painted the giant cutouts which dominate the front. The small illustration showing the theatre from a distance, discloses most advantageously the effect gained.”

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“The lower illustration reveals the care exercised to give the lobby proper the ‘slum atmosphere advisable for use in advertising the picture.”

“It is stated that as a result of the exploitation instituted some 35,000 people attended the theatre during the week of its engagement. and this despite a simultaneous showing at a theatre not many blocks away.”

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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The Mummy Comes to Life in Paterson

Universal Weekly, March 25, 1933:

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“Edward Helwig, who manages the Rivoli Theatre in Paterson, N. J., believes in plenty of showmanship ballyhoo. This is clearly evidenced by his fine exploitation for ‘The Mummy.’

“Two giant cut-out heads of Karloff were used on top of the marquee with the star’s name and picture title in large cut-out letters. Under the marquee the front was decorated with cut-outs and flash shadow boxes.

“An amplifier was hooked up in the lobby with connection to the projection booth and the punch dialogue of the picture was carried to the street. The horn was concealed and the volume turned down so as to stir the curiosity of passerby.

“The local Rosicrucian Society was contracted and  letter of endorsement from the leader published in the newspaper.”

The Mummy

Rivoli Theatre

 

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom