Light & Punchy Lure Patrons to the Roxy

Showmen’s Trade Review, May 25, 1940:

“Light and Punchy Headlines Lure Patrons”

roxy_pe

“Brilliant marquee displays at the Roxy Theatre, New York, combine bright lights with flexibility in the matter of headlining attractions.”

“Above, the extensive billing for the recent showing of UA’s ‘One Million B. C.’  Main lettering is 30 inches high. Wagner Sign Service Company’s lettering equipment is used at the Roxy. Frequently the theatre employs cutout blowups pf action photos of the Gae Foser Girls as pictorial display on the board extending east on 50th street–which would be a continuation of the panel at right in the photo above.”

One Million B. C.

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Dishonorable on Broadway

Motion Picture Herald, February 6, 1932:

“Broadway with the Criterion ready for the premiere of ‘Strictly Dishonorable'”

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“Departing from problems and issues and resorting merely to typical aspects of  contemporary American life, content to achieve lively entertainment, Universal translated the highly successful stage play, ‘Strictly Dishonorable,’ into a work of cinema that–unexpectedly, perhaps– won critical praise commonly elicited by only pretentious ‘supers.’

“Probably without any such intentions, this picture entered the group of Universal’s notable productions.”

Strictly Dishonorable

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Local Expeditions

Theatre Talks has joined with Local Expeditions to present a series of walking tours.

The Yiddish Rialto, Sundays, November 27, December 4, December 11

national

 

The Downtown Brooklyn Cultural District, Saturdays December 3, December 10, December 17

albee

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

Technicolor Whoopee in Times Square

Exhibitors Herald–World, October 11, 1930

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“Technicolor gets prominent recognition in the electrical display on the Rivoli theatre, New York, for the showing of Eddie Cantor’s ‘Whoopee,’ a United Artist picture. The Cantor comedy is an all-Technicolor film.”

Whoopee

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Hurricane Strikes Times Square

Motion Picture Herald, November 20, 1937:

hurricane_pe.jpg

“Giant electrical illumination featured front of New York Astor Theatre for the two-a-day date on ‘Hurricane’ measured 75 feet in length and 40 feet high, letters from 14 to 24 feet. Two large palm trees swaying in breeze and other storm effects created by staggered flasher system were used. 14,000 bulbs were said to have been employed in the display.”

The Hurricane 

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

RKO Cleans UP Flushing

Motion Picture Herald, June 19, 1948:

flushing

“Sol Sorkin with his broom brigade, ready to clean up the town, and also the box office of the RKO Theatre, Flushing, New York. Sol is right in the middle, wearing a broad grin, and surrounded by his gang”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

 

 

Jane Russell Underwater on Broadway

Film Bulletin, February 21, 1955:

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“RKO showmen, who have been promoting ‘Underwater’ in a great big way during recent weeks, really gave the Superscopic a smash ballyhoo by erecting the largest movie sign to light up Broadway in the past 10 years, covering two corner walls of the building housing the Mayfair Theatre.

“A 50-foot figure of Jane Russell is mounted on a colored background of ocean, 85 feet wide by 81 feet high. The famous form is hand-painted on lucite with dramatic lighting directed from behind.

“Construction of the mammoth spectacular  received extensive press breaks and coverage by TV and radio.

underwater_pe close up

 

“A striking comparison in size can be made as workman puts the finishing touches on La Russell’s lips.”

 

 

 

 

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon