This is Baby Doll

Motion Picture Herald, October 20, 1956:

babydoll_pe

“For ‘Baby Doll’: Warners this week completed its sign, probably the largest amusement display ever, for the run at the Victoria, Times Square, New York.”

“Warner publicists  put its size this way: a third of an acre.”

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Palace Theatre, 133-135 Essex Street, New York

palace

Photo:  P. L. Sperr, March 13, 1932

Opened by Charles Steiner, in 1914, the Palace replaced an earlier theatre on the site.

The Evening Telegram, January 18, 1908:
“Plans have also been filed… for remodeling the stable at No. 333 Essex street for occupancy as a moving picture exhibition, the change to be made for Markowitz & Elliot. L. C. Maurer and Steiner & Weiss are the architects.”

The Evening Post, September 1, 1908:
“Plans have been filed for remodeling the moving picture amusement show at 133 Essex street into a concert hall with a stage. The change of occupancy being made for  Steiner & Weiss, lessees, and D. Felix Towns, as owner.”

Beyond the Screen: Institutions, Networks, and Publics of Early Cinema, 2016
“A pivotal figure in this M & S circuit was Charles Steiner, who had started out in 1908 around the corner from Golden Rule Hall. In 1914, his old Essex Street nickelodeon gave way to the brand-new Palace Theatre (133-135) Essex) which seated six hundred.”

Despite what appears to be posters in the above photo, the marquee advertises  Loyal Furniture (“Shop Here!”).

In 1959, the building became the first Kosher-Chinese restaurant in New York, Bernstein-on-Essex Street, “where kashrut is king and quality reigns.”

essexkosher

New York World Telegram and Sun, April 22, 1966

 

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Taft Theatre, 37-11 Main Street, Flushing, NY

taft_pe_pe_pe

Photograph: Percy Loomis Sperr, 1935

The Film Daily, January 18, 1932:
“The Taft, formerly the Flushing, has reopened under the management of the Kesena Amusement Corp.”

Excerpts from the Queens Chronicle, August 24, 2006:
“Following the death of William Howard Taft in 1930, the Kissena Amusement Corporation opened a movie theater in downtown Flushing to honor the memory of the 27th President of the United States.”

“Entrepreneurs David Rosenzweig and Micheal Kay were president and vice president of the Kissena Amusement Corporation. The movie theater managed on a day to day basis by Edward Sachs.”

“Following World War II, the Taft Theater was squeezed out by its competition, the RKO Keith’s and the Prospect Theaters, and was the first Flushing theater to close its doors. The site was quickly taken over by the W. T. Grant Department Store.”

 

ladies

On the marquee:

No More Ladies

Now or Never

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

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Aurora Borealis Lights Up Times Square

Universal Weekly, October 14, 1933:

iceberg_pe

“Broadway ablaze! This mammoth electric sign covers the entire house-front of the Criterion Theatre. The letters S-O-S in the title flash on alternately. An Aurora Borealis effect is secured with irradiating  lights, and an airplane with practical propeller whirring  near the giant iceberg adds to the effect.

S-O-S Iceberg

Criterion Theatre

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

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Rundown to First Run on 3rd Ave.

Motion Picture Herald, June 7, 1952:

“In remodeling a 600-seat theatre on New York’s bustling but dingy Third Avenue, which is roofed by Manhattan’s only remaining elevated railroad, Walter Reade Theatres has used a highly selective method to give the property a brighter, ‘modern’ aspect and to improve traffic conditions on a modest budget.”

arcadia

The “antiquated” Arcadia at 933 Third Avenue

ticket

“Conventional box-office before remodeling.”

ticket booth

“Ticket counter in the new lobby.”

baronnet

“Front of the Baronet theatre…after modernization. The window on the left was formerly that of a candy store, now the foyer.”

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Light & Punchy Lure Patrons to the Roxy

Showmen’s Trade Review, May 25, 1940:

“Light and Punchy Headlines Lure Patrons”

roxy_pe

“Brilliant marquee displays at the Roxy Theatre, New York, combine bright lights with flexibility in the matter of headlining attractions.”

“Above, the extensive billing for the recent showing of UA’s ‘One Million B. C.’  Main lettering is 30 inches high. Wagner Sign Service Company’s lettering equipment is used at the Roxy. Frequently the theatre employs cutout blowups pf action photos of the Gae Foser Girls as pictorial display on the board extending east on 50th street–which would be a continuation of the panel at right in the photo above.”

One Million B. C.

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

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Medotcom

Dishonorable on Broadway

Motion Picture Herald, February 6, 1932:

“Broadway with the Criterion ready for the premiere of ‘Strictly Dishonorable'”

timessquare_pe

“Departing from problems and issues and resorting merely to typical aspects of  contemporary American life, content to achieve lively entertainment, Universal translated the highly successful stage play, ‘Strictly Dishonorable,’ into a work of cinema that–unexpectedly, perhaps– won critical praise commonly elicited by only pretentious ‘supers.’

“Probably without any such intentions, this picture entered the group of Universal’s notable productions.”

Strictly Dishonorable

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom