Technicolor Whoopee in Times Square

Exhibitors Herald–World, October 11, 1930

cantor_pe

“Technicolor gets prominent recognition in the electrical display on the Rivoli theatre, New York, for the showing of Eddie Cantor’s ‘Whoopee,’ a United Artist picture. The Cantor comedy is an all-Technicolor film.”

Whoopee

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

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Coney Island Ask the Experts

Coney Island USA Events

Saturday, August 6, 5:00 pm

Ask The Experts:

Cezar Del Valle
Author of the Brooklyn Theatre Index Volume III

In this lively presentation, Del Valle explores a forgotten aspect of Coney Island history–theatre.
He will discuss not only the architecture, of which very few buildings are still extant, but also the entertainment culture going back to the late 1800s.

Talk is Included with Museum Admission. $5 for Adults,
$3 for Seniors, Kids (under 12) and residents of Zip Code 11224, at the door.

Coney Island Museum

1208 Surf Avenue

Brooklyn, New York 11224

Email: museum@coneyisland.com

Review of January 2015 talk

0031` loew's

Loew’s Coney Island

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

RKO Cleans UP Flushing

Motion Picture Herald, June 19, 1948:

flushing

“Sol Sorkin with his broom brigade, ready to clean up the town, and also the box office of the RKO Theatre, Flushing, New York. Sol is right in the middle, wearing a broad grin, and surrounded by his gang”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

 

 

Jane Russell Underwater on Broadway

Film Bulletin, February 21, 1955:

underwater_pe

“RKO showmen, who have been promoting ‘Underwater’ in a great big way during recent weeks, really gave the Superscopic a smash ballyhoo by erecting the largest movie sign to light up Broadway in the past 10 years, covering two corner walls of the building housing the Mayfair Theatre.

“A 50-foot figure of Jane Russell is mounted on a colored background of ocean, 85 feet wide by 81 feet high. The famous form is hand-painted on lucite with dramatic lighting directed from behind.

“Construction of the mammoth spectacular  received extensive press breaks and coverage by TV and radio.

underwater_pe close up

 

“A striking comparison in size can be made as workman puts the finishing touches on La Russell’s lips.”

 

 

 

 

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

Parthenon Theatre, 329 Wyckoff Avenue, Ridgewood

The Moving Picture Weekly, April 16, 1921:

April 16 1921_pe

“For the initial showing at the new $300,000 Parthenon Theatre in the Ridgewood section of Brooklyn*, N. Y., the Universal-Jewel, ‘Outside the Law,’ starring Priscilla Dean, was selected as the feature photoplay. The theatre is owned by Herman Weingarten and is one of the newer playhouses in Brooklyn.

“The theatre, which is located on the corner of Myrtle and Wyckoff avenues, has a seating capacity of 1600 people, and was opened for the first time to the public on February 26th.

“The general decoration scheme of the new playhouse is gold and old rose. There are large rest rooms for the women patrons, writing rooms and smoking rooms for the men, telephone booths and a promenade. A perfect view of the screen may be obtained from any seat in the house.”

Outside the Law 

*Situated on the border of two boroughs, the Parthenon was actually located in the Ridgewood section of Queens.

2013 theatre

The Parthenon building in 2013 (photo: Ken Roe)

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

 

Rains Followed by Crowds at The Roxy, New York City, 1939

Motion Picture Herald, September 23, 1939:

Roxy 1_pe (Large)

Roxy 2_pe (Large)

“Crowds from here to way over there are jamming their way not into a bomb shelter, the publicity department of the New York Roxy theatre proudly points out, but into the theatre on the tenth day of Twentieth Century Fox’s ‘The Rains Came.’ The total attendance exceeded 250,000 on the 12th day of the run.”

The Rains Came

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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New Marquee for the Paramount, New York

Showmen’s Trade Review, May 28, 1949:

paramount

“Flash and glamor increased, costs reduced by new marquee [below] on Paramount, New York, in which Adler changeable letters replace the former made-to-order electric displays (above).”

nyparamount

Golden Earrings

The Accused

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon