Going to the Movies in Elkins

Photographer: John Vachon

June 1939

United States Farm Security Administration

 

Hippodrome

Hippodrome Theatre
Davis Avenue, Elkins, WV

Original Description:
“There are two movies in town, both offer games of chance, win a dollar, three nights a week.”

 

Manos

Manos Theatre
205 Davis Avenue, Elkins, WV

Original Description:
“There are two movies in town, both offer games of chance three nights a week to drum up trade on slack nights.”

 

walls_pe

Outside These Walls

 

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Cowboy Plays the Granada

cowboy

Granada Theatre
207 E. Holland Avenue
Alpine, Texas

Photographer: Russell Lee
May 1939

United States Farm Security Administration

Original Description:
Children in front of movie theatre, Alpine, Texas

Alpine by David W. Keller:
“The Granada Theatre, built in 1929, was Alpine’s introduction to motion pictures. Eventually closed down and boarded up for decades, in 2009 the Granada was renovated and reopened as a modern performance and event center complete with an upstairs yoga studio.”

 

cowboylady.jpg

Rotten Tomatoes

Wikipedia

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Idle Men Attend the Movies at the Isis

ISis

Isis Theatre, 124 W. Reno Avenue, Oklahoma City

Dorothea Lange June 1937
United States Farm Security Administration

Original Description:
“Idle men attend the morning movies. There are three such movies in one block”

guns

Desert Guns

The Singing Vagabond

The above photo appears on numerous websites without proper credit to Dorothea Lange

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

 

 

 

New Glades, Moor Haven, Florida

new glades

New Glades, Moore Haven, Florida, January 1939, Marion Post Walcott photographer
United States Farm Security Administration

Boxoffice, May 29, 1937:
“Moore Haven–Mrs. Mary K. Davis of the new Glades Theatre which opened here this month has received numerous compliments on the splendid sound equipment of her theatre.”

saint

Pennies from Heaven

The Saint in New York

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Aurora Borealis Lights Up Times Square

Universal Weekly, October 14, 1933:

iceberg_pe

“Broadway ablaze! This mammoth electric sign covers the entire house-front of the Criterion Theatre. The letters S-O-S in the title flash on alternately. An Aurora Borealis effect is secured with irradiating  lights, and an airplane with practical propeller whirring  near the giant iceberg adds to the effect.

S-O-S Iceberg

Criterion Theatre

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Beware the Lumnious Man in Dallas!

Universal Weekly, February 8, 1936:

ray_pe

“Just take a look at the front on ‘The Invisible Ray’ designed by Louis Charninsky, Managing Director, Capitol Theatre, Dallas.

“There are no less than eight outstanding exploitation features represented, each would do any showman proud.

“At the extreme left is an electrical display, set up through the cooperation of the Dallas Light and Power Co. and the Southern Methodist University physics department. High voltage transformers, placed on a table behind plate glass for protection, produced jumping sparks.  Warning and explanatory signs added to the intrigue.

“The mechanical man, and ballyhoo man, dressed in metallic helmet and cloth cape similar to that worn by Karloff in picture, were used for an entire week around town and out front.

“The ‘invisible fish’ display followed  along the lines suggested in the pressbook, using clear water with a sign explaining the presence of invisible fish and asking the people to look for them.

“At the right side is a telescope focused on poster mounted on adjoining building. Behind Charninsky, looking through the telescope, is ‘The Luminous Man’ poster, available at all Universal Branches.

“Notice the 24-sheet poster cut-out above the front, and the six-sheet cut-outs on either side, in which red and green flashers were used behind the eyes.

“Charninsky, to interest the chemistry and physics students in the high schools and colleges, held a special invitation preview for the instructors who were asked to tell their students about the scientific angle of the picture.

“Newspaper ads and displays in windows around town played up the scientific angle.”

The Invisible Ray

 

 

Since 1997, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

The Mummy Comes to Life in Paterson

Universal Weekly, March 25, 1933:

mummy_pe1_pe

“Edward Helwig, who manages the Rivoli Theatre in Paterson, N. J., believes in plenty of showmanship ballyhoo. This is clearly evidenced by his fine exploitation for ‘The Mummy.’

“Two giant cut-out heads of Karloff were used on top of the marquee with the star’s name and picture title in large cut-out letters. Under the marquee the front was decorated with cut-outs and flash shadow boxes.

“An amplifier was hooked up in the lobby with connection to the projection booth and the punch dialogue of the picture was carried to the street. The horn was concealed and the volume turned down so as to stir the curiosity of passerby.

“The local Rosicrucian Society was contracted and  letter of endorsement from the leader published in the newspaper.”

The Mummy

Rivoli Theatre

 

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom