The Triangular Perry

Motion Picture Herald, February 4, 1939:

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“Effective utilization of a triangular building plot is exemplified by the Harris Company’s new Perry theatre, John Eberson, architect. The box office is set at the crossing of three Pittsburgh streets; the brilliant outdoor lighting and conspicuous attraction board are visible in three directions.

“The vestibule flooring reduplicates the triangular motive in four-color terrazzo…Vestibule sides are brown porcelain enamel with ivory flutings; the doors red Formica with aluminum and chrome fittings.”

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Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Vampire in the Lobby Of the Loew’s

Motion Picture Herald, July 20, 1935:

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“John Newkirk, manager, Loew’s Granada, Cleveland, Ohio, placed this living model gag as the center of his advance lobby set piece on ‘Mark of the Vampire’. Gal was surrounded by cutouts of the various characters with question and answer posters on either side of the chair.”

Mark of the Vampire

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Theatre Talks and Walks in 2016

Currently accepting bookings for theatre talks and walks in 2016: historical societies,  libraries, senior centers, etc.

Details for Independent walks will be posted in the New Year.

BCUE2July 8, 2007, Brooklyn Center for the Urban Environment walking tour of Times Square.
Photo copyright Betty Sword, all rights reserved

LESPIJune 3, 2012, Yiddish Rialto walking tour for the Lower East Side Preservation Initiative.
Photo copyright Betty Sword, all rights reserved

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Now selling on Etsy and Amazon

It is a Night World in Philadelphia

Motion Picture Herald, June 25, 1932:

night world
“Realism and depth were obtained in a front made for ‘Night World’ by Sid Davidson, manager of the Earle Theatre, Philadelphia, Pa.

“It may not be discernible in the above photo but the enlargements, at either side of entrance were used as a background for the cutouts, which were placed in front of them with space between, similar to the arrangement of wing pieces on a stage.

“And how do you like the attractively cut title letters, and the two pairs of crossed legs?”

Enjoy some pre-code fun with choreography by Busby Berkeley:

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

Laugh Parade A Hit at the Empire, London

Motion Picture Herald, June 10, 1933:

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“Harry W. Cull, formerly connected here in America at the Audubon Theatre, but now knocking showmanship for a loop at the Empire Theatre in London, England, utilized a number of important angles to sell a week ‘Laugh Parade,’ in which he offered a Mickey Mouse cartoon, Laurel and Hardy Comedy and the film ‘What, No Beer?’

“A regiment of sandwich men (see photo)  plugged the picture; a truck ballyhoo was effective; a daily premium was given through a newspaper tie-up in which the ‘happiest face’ snapped daily by a newspaper photographer was rewarded, and a nationally advertised candy contributed 10,000 samples. Great job selling.”

What, No Beer

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy

Human Billboard Lights Up Hollywood Boulevard

Exhibitors Herald-World, July 6, 1929:

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“Probably the first human billboard ever constructed for exploitation of a motion picture was erected to publicize the opening of the M G M’s ‘Hollywood Revue of 1929’ at Grauman’s Chinese theatre.

“This sign, the letters of which were formed by living girls in scanty costumes, was erected on the busiest boulevard of Los Angeles and for five blocks in either direction the streets were roped off to traffic.

“The sign measured 40 feet in length and 35 feet high, was set on a silhouette of Hollywood’s skyline, base with an effigy of Grauman’s Chinese theatre placed in the center.  The letters in the sign spelled Hollywood Revue and were of the raised type covered with silver cloth with the girls in the channels. The whole sign was lighted with colored lights and made a striking appearance.

Bessie Love acted as master of ceremonies and pulled the cord which unveiled the display. Thousands of people who had gathered to see the display gave a thundering applause which was recorded by the newsreel photographers.”

The Hollywood Review of 1929

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy

It is Easter in July on Broadway

Showmen’s Trade Review, July 10, 1948:

2015-03-30_170723_pe_pe“Largest theatrical display on Broadway made its début last week when MGM’s Easter Parade opened at Loew’s State as the first feature in the theatre’s new long-run policy.
“The facsimiles (and reasonably accurate, too) of the four top stars in the picture (l-r: Peter Lawford, Judy Garland, Fred Astaire and Ann Miller) are three and one-half stories high (you’d have to climb a ladder to tie Astaire’s shoestring).
“The electric sign runs the entire width of the Loew and MGM home office building. Loew’s State was completely renovated for the Technicolor musical and the new policy it inaugurated.”

Easter Parade

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.