Light & Punchy Lure Patrons to the Roxy

Showmen’s Trade Review, May 25, 1940:

“Light and Punchy Headlines Lure Patrons”

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“Brilliant marquee displays at the Roxy Theatre, New York, combine bright lights with flexibility in the matter of headlining attractions.”

“Above, the extensive billing for the recent showing of UA’s ‘One Million B. C.’  Main lettering is 30 inches high. Wagner Sign Service Company’s lettering equipment is used at the Roxy. Frequently the theatre employs cutout blowups pf action photos of the Gae Foser Girls as pictorial display on the board extending east on 50th street–which would be a continuation of the panel at right in the photo above.”

One Million B. C.

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Dishonorable on Broadway

Motion Picture Herald, February 6, 1932:

“Broadway with the Criterion ready for the premiere of ‘Strictly Dishonorable'”

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“Departing from problems and issues and resorting merely to typical aspects of  contemporary American life, content to achieve lively entertainment, Universal translated the highly successful stage play, ‘Strictly Dishonorable,’ into a work of cinema that–unexpectedly, perhaps– won critical praise commonly elicited by only pretentious ‘supers.’

“Probably without any such intentions, this picture entered the group of Universal’s notable productions.”

Strictly Dishonorable

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

The Triangular Perry

Motion Picture Herald, February 4, 1939:

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“Effective utilization of a triangular building plot is exemplified by the Harris Company’s new Perry theatre, John Eberson, architect. The box office is set at the crossing of three Pittsburgh streets; the brilliant outdoor lighting and conspicuous attraction board are visible in three directions.

“The vestibule flooring reduplicates the triangular motive in four-color terrazzo…Vestibule sides are brown porcelain enamel with ivory flutings; the doors red Formica with aluminum and chrome fittings.”

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Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Princess Shipwrecked Among Cannibals

Motion Picture News, October 16, 1920:

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“Above is shown how Harry Hart, manager of the Princess theatre of Milwaukee, exploited ‘Shipwrecked Among the Cannibals.’

“The Princess is one of the Saxe string.”

Princess Theatre

Shipwrecked Among the Cannibals

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

 

 

Moon over Shore Acres

Motion Picture News, June 26, 1920:

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“Lighthouse built on the marquee of the Moon theatre, Omaha, for the showing of ‘Shore Acres.’ Manager Harry Goldberg arranged a searchlight on top of the theatre which flashed over the city and attracted great attention.”

Moon Theatre

Shore Acres

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Local Expeditions

Theatre Talks has joined with Local Expeditions to present a series of walking tours.

The Yiddish Rialto, Sundays, November 27, December 4, December 11

national

 

The Downtown Brooklyn Cultural District, Saturdays December 3, December 10, December 17

albee

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

Technicolor Whoopee in Times Square

Exhibitors Herald–World, October 11, 1930

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“Technicolor gets prominent recognition in the electrical display on the Rivoli theatre, New York, for the showing of Eddie Cantor’s ‘Whoopee,’ a United Artist picture. The Cantor comedy is an all-Technicolor film.”

Whoopee

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon