Hurricane Strikes Times Square

Motion Picture Herald, November 20, 1937:

hurricane_pe.jpg

“Giant electrical illumination featured front of New York Astor Theatre for the two-a-day date on ‘Hurricane’ measured 75 feet in length and 40 feet high, letters from 14 to 24 feet. Two large palm trees swaying in breeze and other storm effects created by staggered flasher system were used. 14,000 bulbs were said to have been employed in the display.”

The Hurricane 

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Vampire in the Lobby Of the Loew’s

Motion Picture Herald, July 20, 1935:

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“John Newkirk, manager, Loew’s Granada, Cleveland, Ohio, placed this living model gag as the center of his advance lobby set piece on ‘Mark of the Vampire’. Gal was surrounded by cutouts of the various characters with question and answer posters on either side of the chair.”

Mark of the Vampire

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Frankenstein Towers Over the Rivoli

Motion Picture Herald, August 31, 1935:

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“Howard Feigley at the Rivoli in Toledo, Ohio, constructed a gigantic monster cutout for ‘Bride Of Frankenstein.’ Man stood 30 feet high and straddled sidewalk directly under marquee. Legs formed arch plenty tall enough not to hinder pedestrian traffic. Flasher light added animation.”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

RKO Cleans UP Flushing

Motion Picture Herald, June 19, 1948:

flushing

“Sol Sorkin with his broom brigade, ready to clean up the town, and also the box office of the RKO Theatre, Flushing, New York. Sol is right in the middle, wearing a broad grin, and surrounded by his gang”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

 

 

Jane Russell Underwater on Broadway

Film Bulletin, February 21, 1955:

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“RKO showmen, who have been promoting ‘Underwater’ in a great big way during recent weeks, really gave the Superscopic a smash ballyhoo by erecting the largest movie sign to light up Broadway in the past 10 years, covering two corner walls of the building housing the Mayfair Theatre.

“A 50-foot figure of Jane Russell is mounted on a colored background of ocean, 85 feet wide by 81 feet high. The famous form is hand-painted on lucite with dramatic lighting directed from behind.

“Construction of the mammoth spectacular  received extensive press breaks and coverage by TV and radio.

underwater_pe close up

 

“A striking comparison in size can be made as workman puts the finishing touches on La Russell’s lips.”

 

 

 

 

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

Parthenon Theatre, 329 Wyckoff Avenue, Ridgewood

The Moving Picture Weekly, April 16, 1921:

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“For the initial showing at the new $300,000 Parthenon Theatre in the Ridgewood section of Brooklyn*, N. Y., the Universal-Jewel, ‘Outside the Law,’ starring Priscilla Dean, was selected as the feature photoplay. The theatre is owned by Herman Weingarten and is one of the newer playhouses in Brooklyn.

“The theatre, which is located on the corner of Myrtle and Wyckoff avenues, has a seating capacity of 1600 people, and was opened for the first time to the public on February 26th.

“The general decoration scheme of the new playhouse is gold and old rose. There are large rest rooms for the women patrons, writing rooms and smoking rooms for the men, telephone booths and a promenade. A perfect view of the screen may be obtained from any seat in the house.”

Outside the Law 

*Situated on the border of two boroughs, the Parthenon was actually located in the Ridgewood section of Queens.

2013 theatre

The Parthenon building in 2013 (photo: Ken Roe)

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon