Rundown to First Run on 3rd Ave.

Motion Picture Herald, June 7, 1952:

“In remodeling a 600-seat theatre on New York’s bustling but dingy Third Avenue, which is roofed by Manhattan’s only remaining elevated railroad, Walter Reade Theatres has used a highly selective method to give the property a brighter, ‘modern’ aspect and to improve traffic conditions on a modest budget.”

arcadia

The “antiquated” Arcadia at 933 Third Avenue

ticket

“Conventional box-office before remodeling.”

ticket booth

“Ticket counter in the new lobby.”

baronnet

“Front of the Baronet theatre…after modernization. The window on the left was formerly that of a candy store, now the foyer.”

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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An Exciting Night at the Old Meralta

Excerpts from Motion Picture Herald, July 22, 1939:

“Here is an example of a striking transformation in the old Meralta theatre in Los Angeles, which incidentally was completed in seventeen days.”

night1_pe  “The “Front of the Meralta before remodeling. and the auditorium shortly after the work  had started.”

 

night_pe

“Above and below, the front and auditorium of the Meralta after modernization.”

night2_pe

Ride a Crooked Mile

His Exciting Night

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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The Triangular Perry

Motion Picture Herald, February 4, 1939:

perry2_pe

“Effective utilization of a triangular building plot is exemplified by the Harris Company’s new Perry theatre, John Eberson, architect. The box office is set at the crossing of three Pittsburgh streets; the brilliant outdoor lighting and conspicuous attraction board are visible in three directions.

“The vestibule flooring reduplicates the triangular motive in four-color terrazzo…Vestibule sides are brown porcelain enamel with ivory flutings; the doors red Formica with aluminum and chrome fittings.”

perryharris_pe

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Local Expeditions

Theatre Talks has joined with Local Expeditions to present a series of walking tours.

The Yiddish Rialto, Sundays, November 27, December 4, December 11

national

 

The Downtown Brooklyn Cultural District, Saturdays December 3, December 10, December 17

albee

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

Coney Island Ask the Experts

Coney Island USA Events

Saturday, August 6, 5:00 pm

Ask The Experts:

Cezar Del Valle
Author of the Brooklyn Theatre Index Volume III

In this lively presentation, Del Valle explores a forgotten aspect of Coney Island history–theatre.
He will discuss not only the architecture, of which very few buildings are still extant, but also the entertainment culture going back to the late 1800s.

Talk is Included with Museum Admission. $5 for Adults,
$3 for Seniors, Kids (under 12) and residents of Zip Code 11224, at the door.

Coney Island Museum

1208 Surf Avenue

Brooklyn, New York 11224

Email: museum@coneyisland.com

Review of January 2015 talk

0031` loew's

Loew’s Coney Island

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

New Marquee for the Paramount, New York

Showmen’s Trade Review, May 28, 1949:

paramount

“Flash and glamor increased, costs reduced by new marquee [below] on Paramount, New York, in which Adler changeable letters replace the former made-to-order electric displays (above).”

nyparamount

Golden Earrings

The Accused

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

Laugh Parade A Hit at the Empire, London

Motion Picture Herald, June 10, 1933:

2015-07-22_114616

“Harry W. Cull, formerly connected here in America at the Audubon Theatre, but now knocking showmanship for a loop at the Empire Theatre in London, England, utilized a number of important angles to sell a week ‘Laugh Parade,’ in which he offered a Mickey Mouse cartoon, Laurel and Hardy Comedy and the film ‘What, No Beer?’

“A regiment of sandwich men (see photo)  plugged the picture; a truck ballyhoo was effective; a daily premium was given through a newspaper tie-up in which the ‘happiest face’ snapped daily by a newspaper photographer was rewarded, and a nationally advertised candy contributed 10,000 samples. Great job selling.”

What, No Beer

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy