Going to the Movies in Elkins

Photographer: John Vachon

June 1939

United States Farm Security Administration

 

Hippodrome

Hippodrome Theatre
Davis Avenue, Elkins, WV

Original Description:
“There are two movies in town, both offer games of chance, win a dollar, three nights a week.”

 

Manos

Manos Theatre
205 Davis Avenue, Elkins, WV

Original Description:
“There are two movies in town, both offer games of chance three nights a week to drum up trade on slack nights.”

 

walls_pe

Outside These Walls

 

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Idle Men Attend the Movies at the Isis

ISis

Isis Theatre, 124 W. Reno Avenue, Oklahoma City

Dorothea Lange June 1937
United States Farm Security Administration

Original Description:
“Idle men attend the morning movies. There are three such movies in one block”

guns

Desert Guns

The Singing Vagabond

The above photo appears on numerous websites without proper credit to Dorothea Lange

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

 

 

 

Palace Theatre, 133-135 Essex Street, New York

palace

Photo:  P. L. Sperr, March 13, 1932

Opened by Charles Steiner, in 1914, the Palace replaced an earlier theatre on the site.

The Evening Telegram, January 18, 1908:
“Plans have also been filed… for remodeling the stable at No. 333 Essex street for occupancy as a moving picture exhibition, the change to be made for Markowitz & Elliot. L. C. Maurer and Steiner & Weiss are the architects.”

The Evening Post, September 1, 1908:
“Plans have been filed for remodeling the moving picture amusement show at 133 Essex street into a concert hall with a stage. The change of occupancy being made for  Steiner & Weiss, lessees, and D. Felix Towns, as owner.”

Beyond the Screen: Institutions, Networks, and Publics of Early Cinema, 2016
“A pivotal figure in this M & S circuit was Charles Steiner, who had started out in 1908 around the corner from Golden Rule Hall. In 1914, his old Essex Street nickelodeon gave way to the brand-new Palace Theatre (133-135) Essex) which seated six hundred.”

Despite what appears to be posters in the above photo, the marquee advertises  Loyal Furniture (“Shop Here!”).

In 1959, the building became the first Kosher-Chinese restaurant in New York, Bernstein-on-Essex Street, “where kashrut is king and quality reigns.”

essexkosher

New York World Telegram and Sun, April 22, 1966

 

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

 

The World’s Greatest Plays Atlantic City

Exhibitor’s Herald, March 26, 1921:

chaplin_pe

“A. Strauss, manager of the Colonial theatre, went to great expense in preparing his lobby display. Robert Hamilton, house artist, painted the giant cutouts which dominate the front. The small illustration showing the theatre from a distance, discloses most advantageously the effect gained.”

kid_pe

“The lower illustration reveals the care exercised to give the lobby proper the ‘slum atmosphere advisable for use in advertising the picture.”

“It is stated that as a result of the exploitation instituted some 35,000 people attended the theatre during the week of its engagement. and this despite a simultaneous showing at a theatre not many blocks away.”

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Aurora Borealis Lights Up Times Square

Universal Weekly, October 14, 1933:

iceberg_pe

“Broadway ablaze! This mammoth electric sign covers the entire house-front of the Criterion Theatre. The letters S-O-S in the title flash on alternately. An Aurora Borealis effect is secured with irradiating  lights, and an airplane with practical propeller whirring  near the giant iceberg adds to the effect.

S-O-S Iceberg

Criterion Theatre

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Beware the Lumnious Man in Dallas!

Universal Weekly, February 8, 1936:

ray_pe

“Just take a look at the front on ‘The Invisible Ray’ designed by Louis Charninsky, Managing Director, Capitol Theatre, Dallas.

“There are no less than eight outstanding exploitation features represented, each would do any showman proud.

“At the extreme left is an electrical display, set up through the cooperation of the Dallas Light and Power Co. and the Southern Methodist University physics department. High voltage transformers, placed on a table behind plate glass for protection, produced jumping sparks.  Warning and explanatory signs added to the intrigue.

“The mechanical man, and ballyhoo man, dressed in metallic helmet and cloth cape similar to that worn by Karloff in picture, were used for an entire week around town and out front.

“The ‘invisible fish’ display followed  along the lines suggested in the pressbook, using clear water with a sign explaining the presence of invisible fish and asking the people to look for them.

“At the right side is a telescope focused on poster mounted on adjoining building. Behind Charninsky, looking through the telescope, is ‘The Luminous Man’ poster, available at all Universal Branches.

“Notice the 24-sheet poster cut-out above the front, and the six-sheet cut-outs on either side, in which red and green flashers were used behind the eyes.

“Charninsky, to interest the chemistry and physics students in the high schools and colleges, held a special invitation preview for the instructors who were asked to tell their students about the scientific angle of the picture.

“Newspaper ads and displays in windows around town played up the scientific angle.”

The Invisible Ray

 

 

Since 1997, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Rundown to First Run on 3rd Ave.

Motion Picture Herald, June 7, 1952:

“In remodeling a 600-seat theatre on New York’s bustling but dingy Third Avenue, which is roofed by Manhattan’s only remaining elevated railroad, Walter Reade Theatres has used a highly selective method to give the property a brighter, ‘modern’ aspect and to improve traffic conditions on a modest budget.”

arcadia

The “antiquated” Arcadia at 933 Third Avenue

ticket

“Conventional box-office before remodeling.”

ticket booth

“Ticket counter in the new lobby.”

baronnet

“Front of the Baronet theatre…after modernization. The window on the left was formerly that of a candy store, now the foyer.”

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.