Fred & Ginger Dance Their Way Into The Alden Theatre, Jamacia, Queens

“From a fabulous and beloved era near enough to be warmly remembered” comes the biopic of Vernon and Irene Castle, the last RKO film for Fred Astaire and Ginger Rogers.

Showmen’s Trade Review, June 17, 1939:

fredginger“The above display was arranged by Manager RKO’s Alden Theatre, Jamaica, N. Y., as part of an extensive campaign for the RKO Radio film, ‘The Story of Vernon and Irene Castle.’

“Utilizing black velvet for a backdrop, cut-out letters were strung together with cutouts of the stars. In the foreground is shown a table, on which revolved a display of stills depicting dances from the picture. Hidden from view under the table was a phonograph playing the film’s song hits.”

From The Story of Vernon and Irene Castle,  Fred Astaire and Ginger Rogers dancing to “The Last Waltz.”

The Story of Vernon and Irene Castle

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.

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It is Easter in July on Broadway

Showmen’s Trade Review, July 10, 1948:

2015-03-30_170723_pe_pe“Largest theatrical display on Broadway made its début last week when MGM’s Easter Parade opened at Loew’s State as the first feature in the theatre’s new long-run policy.
“The facsimiles (and reasonably accurate, too) of the four top stars in the picture (l-r: Peter Lawford, Judy Garland, Fred Astaire and Ann Miller) are three and one-half stories high (you’d have to climb a ladder to tie Astaire’s shoestring).
“The electric sign runs the entire width of the Loew and MGM home office building. Loew’s State was completely renovated for the Technicolor musical and the new policy it inaugurated.”

Easter Parade

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.