The Mummy Comes to Life in Paterson

Universal Weekly, March 25, 1933:

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“Edward Helwig, who manages the Rivoli Theatre in Paterson, N. J., believes in plenty of showmanship ballyhoo. This is clearly evidenced by his fine exploitation for ‘The Mummy.’

“Two giant cut-out heads of Karloff were used on top of the marquee with the star’s name and picture title in large cut-out letters. Under the marquee the front was decorated with cut-outs and flash shadow boxes.

“An amplifier was hooked up in the lobby with connection to the projection booth and the punch dialogue of the picture was carried to the street. The horn was concealed and the volume turned down so as to stir the curiosity of passerby.

“The local Rosicrucian Society was contracted and  letter of endorsement from the leader published in the newspaper.”

The Mummy

Rivoli Theatre

 

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Local Expeditions

Theatre Talks has joined with Local Expeditions to present a series of walking tours.

The Yiddish Rialto, Sundays, November 27, December 4, December 11

national

 

The Downtown Brooklyn Cultural District, Saturdays December 3, December 10, December 17

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Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

Second Edition Brooklyn Theatre Index Special Offer

On Sale June 1-July 31, 2013

Now Available;

Brooklyn Theatre Index Volume I Second Edition

Brooklyn Theatre Index Volume II Second Edition

The first edition was chosen 2010 Book of the Year by the Theatre Historical Society.

Index

Purchase directly from the author for $14 per volume (plus postage); this special discount will also apply to the third and final volume (Coney Island) to be published later this summer.

As a “print-on-demand” book there will be a short delay between receiving orders and shipments.

Contact the author for details:

theatretalks@gmail.com

The Brooklyn Theatre Index

Cezar Del Valle is available for theatre walks and talks 2013.