Light & Punchy Lure Patrons to the Roxy

Showmen’s Trade Review, May 25, 1940:

“Light and Punchy Headlines Lure Patrons”

roxy_pe

“Brilliant marquee displays at the Roxy Theatre, New York, combine bright lights with flexibility in the matter of headlining attractions.”

“Above, the extensive billing for the recent showing of UA’s ‘One Million B. C.’  Main lettering is 30 inches high. Wagner Sign Service Company’s lettering equipment is used at the Roxy. Frequently the theatre employs cutout blowups pf action photos of the Gae Foser Girls as pictorial display on the board extending east on 50th street–which would be a continuation of the panel at right in the photo above.”

One Million B. C.

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Midnight Horror Show at the Loew’s Theatre, Richmond, VA

Showmen’s Trade Review, October 22, 1949:

Loews 2“If you’re going to put on a midnight horror show, reasoned Manager George Peters of Loew’s Theatre, Richmond, Va., then go out and ballyhoo it. And he did.

“He obtained five new Studebaker convertibles and paraded them around the downtown section the afternoon before the show. The first was driven by a blindfolded driver, the second contained the Monster and the others were filled with beautiful girls. Needless to say, the show was a sellout.

“Two of the convertibles are shown above. Snazzy, eh?”

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc.