An Exciting Night at the Old Meralta

Excerpts from Motion Picture Herald, July 22, 1939:

“Here is an example of a striking transformation in the old Meralta theatre in Los Angeles, which incidentally was completed in seventeen days.”

night1_pe  “The “Front of the Meralta before remodeling. and the auditorium shortly after the work  had started.”

 

night_pe

“Above and below, the front and auditorium of the Meralta after modernization.”

night2_pe

Ride a Crooked Mile

His Exciting Night

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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It is a Night World in Philadelphia

Motion Picture Herald, June 25, 1932:

night world
“Realism and depth were obtained in a front made for ‘Night World’ by Sid Davidson, manager of the Earle Theatre, Philadelphia, Pa.

“It may not be discernible in the above photo but the enlargements, at either side of entrance were used as a background for the cutouts, which were placed in front of them with space between, similar to the arrangement of wing pieces on a stage.

“And how do you like the attractively cut title letters, and the two pairs of crossed legs?”

Enjoy some pre-code fun with choreography by Busby Berkeley:

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

New Marquee for the Paramount, New York

Showmen’s Trade Review, May 28, 1949:

paramount

“Flash and glamor increased, costs reduced by new marquee [below] on Paramount, New York, in which Adler changeable letters replace the former made-to-order electric displays (above).”

nyparamount

Golden Earrings

The Accused

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

5,000 Children March to the Academy of Music

Motion Picture Herald, September  25, 1948:
“The first New York City ‘Salute to Youth’ ceremony started with a parade
of 5,000 children to the Skouras Academy of Music, where a rally was held in tribute to the New York Herald-Tribune’s ‘Fresh Air Fund‘.

“A majority of those who marched were children who had participated in this free summer holiday.”

academy_pe (Large)“At the theatre they were greeted by Commissioner John Canelia, representing Mayor O’Dwyer, and a stage full of celebrities.”

micky_pe“Grand Marshal of the parade to the theatre was Lois Butler, ‘Mickey‘ herself, in person, who took charge of the singing, which was both good and loud.

“The kids were delighted with ‘Mickey’ , who came out to meet and march with them in the true spirit of “Youth Month’.”

music_pe (Large)“Large display, in the lobby of the Skouras Academy of Music, shows what kids do on the streets of New York on hot days and how they spend the time in the Herald-Tribune‘s Fresh Air Camps.”

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.