Taft Theatre, 37-11 Main Street, Flushing, NY

taft_pe_pe_pe

Photograph: Percy Loomis Sperr, 1935

The Film Daily, January 18, 1932:
“The Taft, formerly the Flushing, has reopened under the management of the Kesena Amusement Corp.”

Excerpts from the Queens Chronicle, August 24, 2006:
“Following the death of William Howard Taft in 1930, the Kissena Amusement Corporation opened a movie theater in downtown Flushing to honor the memory of the 27th President of the United States.”

“Entrepreneurs David Rosenzweig and Micheal Kay were president and vice president of the Kissena Amusement Corporation. The movie theater managed on a day to day basis by Edward Sachs.”

“Following World War II, the Taft Theater was squeezed out by its competition, the RKO Keith’s and the Prospect Theaters, and was the first Flushing theater to close its doors. The site was quickly taken over by the W. T. Grant Department Store.”

 

ladies

On the marquee:

No More Ladies

Now or Never

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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New Glades, Moor Haven, Florida

new glades

New Glades, Moore Haven, Florida, January 1939, Marion Post Walcott photographer
United States Farm Security Administration

Boxoffice, May 29, 1937:
“Moore Haven–Mrs. Mary K. Davis of the new Glades Theatre which opened here this month has received numerous compliments on the splendid sound equipment of her theatre.”

saint

Pennies from Heaven

The Saint in New York

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

 

Vampire in the Lobby Of the Loew’s

Motion Picture Herald, July 20, 1935:

bela

“John Newkirk, manager, Loew’s Granada, Cleveland, Ohio, placed this living model gag as the center of his advance lobby set piece on ‘Mark of the Vampire’. Gal was surrounded by cutouts of the various characters with question and answer posters on either side of the chair.”

Mark of the Vampire

 

Legendary theatre historian,  Cezar Del Valle celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Frankenstein Towers Over the Rivoli

Motion Picture Herald, August 31, 1935:

thebride

“Howard Feigley at the Rivoli in Toledo, Ohio, constructed a gigantic monster cutout for ‘Bride Of Frankenstein.’ Man stood 30 feet high and straddled sidewalk directly under marquee. Legs formed arch plenty tall enough not to hinder pedestrian traffic. Flasher light added animation.”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

RKO Cleans UP Flushing

Motion Picture Herald, June 19, 1948:

flushing

“Sol Sorkin with his broom brigade, ready to clean up the town, and also the box office of the RKO Theatre, Flushing, New York. Sol is right in the middle, wearing a broad grin, and surrounded by his gang”

 

Legendary theatre historian,  Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

 

 

 

Jane Russell Underwater on Broadway

Film Bulletin, February 21, 1955:

underwater_pe

“RKO showmen, who have been promoting ‘Underwater’ in a great big way during recent weeks, really gave the Superscopic a smash ballyhoo by erecting the largest movie sign to light up Broadway in the past 10 years, covering two corner walls of the building housing the Mayfair Theatre.

“A 50-foot figure of Jane Russell is mounted on a colored background of ocean, 85 feet wide by 81 feet high. The famous form is hand-painted on lucite with dramatic lighting directed from behind.

“Construction of the mammoth spectacular  received extensive press breaks and coverage by TV and radio.

underwater_pe close up

 

“A striking comparison in size can be made as workman puts the finishing touches on La Russell’s lips.”

 

 

 

 

 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

Parthenon Theatre, 329 Wyckoff Avenue, Ridgewood

The Moving Picture Weekly, April 16, 1921:

April 16 1921_pe

“For the initial showing at the new $300,000 Parthenon Theatre in the Ridgewood section of Brooklyn*, N. Y., the Universal-Jewel, ‘Outside the Law,’ starring Priscilla Dean, was selected as the feature photoplay. The theatre is owned by Herman Weingarten and is one of the newer playhouses in Brooklyn.

“The theatre, which is located on the corner of Myrtle and Wyckoff avenues, has a seating capacity of 1600 people, and was opened for the first time to the public on February 26th.

“The general decoration scheme of the new playhouse is gold and old rose. There are large rest rooms for the women patrons, writing rooms and smoking rooms for the men, telephone booths and a promenade. A perfect view of the screen may be obtained from any seat in the house.”

Outside the Law 

*Situated on the border of two boroughs, the Parthenon was actually located in the Ridgewood section of Queens.

2013 theatre

The Parthenon building in 2013 (photo: Ken Roe)

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon