Aurora Borealis Lights Up Times Square

Universal Weekly, October 14, 1933:

iceberg_pe

“Broadway ablaze! This mammoth electric sign covers the entire house-front of the Criterion Theatre. The letters S-O-S in the title flash on alternately. An Aurora Borealis effect is secured with irradiating  lights, and an airplane with practical propeller whirring  near the giant iceberg adds to the effect.

S-O-S Iceberg

Criterion Theatre

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.

Walks also available at Local Expeditions

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.

The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Dishonorable on Broadway

Motion Picture Herald, February 6, 1932:

“Broadway with the Criterion ready for the premiere of ‘Strictly Dishonorable'”

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“Departing from problems and issues and resorting merely to typical aspects of  contemporary American life, content to achieve lively entertainment, Universal translated the highly successful stage play, ‘Strictly Dishonorable,’ into a work of cinema that–unexpectedly, perhaps– won critical praise commonly elicited by only pretentious ‘supers.’

“Probably without any such intentions, this picture entered the group of Universal’s notable productions.”

Strictly Dishonorable

 

Since 1996, legendary theatre historian,  Cezar Del Valle has been conducting a popular series of  theatre talks and walks. Currently accepting bookings for 2017:  historical societies, libraries , senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

AboutMe

Goodreads

Medotcom

Theatre Talks and Walks in 2016

Currently accepting bookings for theatre talks and walks in 2016: historical societies,  libraries, senior centers, etc.

Details for Independent walks will be posted in the New Year.

BCUE2July 8, 2007, Brooklyn Center for the Urban Environment walking tour of Times Square.
Photo copyright Betty Sword, all rights reserved

LESPIJune 3, 2012, Yiddish Rialto walking tour for the Lower East Side Preservation Initiative.
Photo copyright Betty Sword, all rights reserved

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Now selling on Etsy and Amazon

Rains Followed by Crowds at The Roxy, New York City, 1939

Motion Picture Herald, September 23, 1939:

Roxy 1_pe (Large)

Roxy 2_pe (Large)

“Crowds from here to way over there are jamming their way not into a bomb shelter, the publicity department of the New York Roxy theatre proudly points out, but into the theatre on the tenth day of Twentieth Century Fox’s ‘The Rains Came.’ The total attendance exceeded 250,000 on the 12th day of the run.”

The Rains Came

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc

Now selling  on Etsy and Amazon

Outside the Law Goes Legit on Broadway

Starring Priscilla Dean and Lon Chaney, “Outside the Law”  received a special “innovational” New York City première on January 16, 1921.

Exhibitor’s Herald, February 5, 1921:
“An innovational première was given Universal’s ‘Outside the Law’ on Sunday, January 16, when four legitimate New York theatres gave special matinée and evening performances, projectors, screens and fronts being installed the previous night after the close of the stage plays in engagement, which are not presented on Sunday.”

chaney2_pe (Medium)“The Longacre theatre, New York, as decorated by Universal for the four-theatre special engagement of ‘Outside the Law,’ an event of great interest to exhibitors who will play the picture”

chaney3_pe (Medium)“Early morning view of the Astor theatre, showing graphically the effect obtained by use of prison wall masking, a type of lobby decoration which will doubtless be used nationally in behalf of the picture.”

chaney5_pe (Medium)“‘Outside The Law’ advertising matter was superimposed upon that bearing the legitimate attraction in engagement at the Lyric theatre.

chaney4_pe (Medium)“Oil paintings of exceptional pictorial interest add to the strength of the prison wall effect, as illustrated in the display made up for the George M. Cohan theatre.”

chaney1_pe (Medium)“Every seat in the Astor theatre, New York, was sold before the opening of the special Sunday engagement of ‘Outside the Law’ on January 16.”

“Frequent applause and capacity attendance are reported as characterizing the Sunday showings and subsequent screenings at the Broadway theatre, where a week’s engagement followed.”

Outside the Law

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.

Capitol Theatre, Broadway at 51st, Then and Now, 1946

Showmen’s Trade Review, October 26, 1946:

capitol2t_pe“Believe it or not, that quiet street scene in the top photo is Broadway and 51st Street prior to the construction of the Capitol Theatre, which opened on October 24, 1919.

Contrast the pastoral atmosphere of that scene (note the nearly invisible man on the corner–cameras couldn’t catch people on the move in those days) with the movie-going activity in the bottom photo which shows an opening morning at the Capitol some 27 years later; specifically during the current engagement of MGM’s ‘No Leave, No Love’ and stage show.

“This week the Capitol is holding special ceremonies in observance of the theatre’s 27th anniversary.”

capitol2pe

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc This includes a Times Square talk or walk.

Now selling “vintage” on Etsy.